TOAST

YEAR 2022
CLIENT BABBEL (IN-HOUSE)
PRODUCTION AGENCY BLINK


FOR 2022 WE WANTED TO GET 2 TV CREATIVES THAT WOULD BE PART OF THE SAME CREATIVE CAMPAIGN.

THE CONCEPT WAS TO FOCUS ON HOW ONE WRONG WORD COULD CHANGE THE COURSE OF AN ENTIRE CONVERSATION.

THE GOAL WAS TO PORTRAY LANGUAGE MISTAKES AS SOMETHING TO BE TAKEN LIGHTLY AND NOT SOMETHING TO BE MOCKED, AS MISTAKES ARE PART OF THE LANGUAGE LEARNING PROCESS AND SHOULD BE EMBRACED, PUTTING THE VIEWER MORE AT EASE WHEN CONSIDERING INVESTING IN THIS PRODUCT.

:60

:30

:15

STILLS

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CREDITS

RUBEN VILAS ASSOCIATE CREATIVE DIRECTOR
AILEEN CALDERON EXECUTIVE CREATIVE DIRECTOR
BLINK PRODUCTION AGENCY

© RUBENVILAS 2025

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