paid social trends '24

2024
babbel
role: creative direction / concepts

this past year, one of our top goals was focused on a new approach to paid social ads, trying to produce more user friendly ads that felt like organic content but were still able to promote babbel's product and value props.

our way in was to focus on what was trending on social media platforms and try to jump on those trends, making interesting and funny content that also proved babbel's benefits for potential users.

below are a few examples of the many, many videos produced this year, a result of a lot of hours spent on social media (for work, of course!)

demure

blue monday

...of course

quaso!

myth vs fact

a day in the life

winking sound

this is why you need...

things i can't live without