RANDOM PHRASES
YEAR 2023
CLIENT BABBEL
EARLY IN THE YEAR, I PITCHED AN IDEA TO OUR PAID SOCIAL TEAM. I WANTED TO MAKE A PAID SOCIAL VIDEO THAT BARELY MENTIONED OUR PRODUCT, TO MAKE IT WORK AS AN ORGANIC SOCIAL VIDEO AND THAT WOULDN'T MAKE PEOPLE SWIPE AWAY BUT RATHER ENTERTAIN THEM.
WE FOCUSED OUR EFFORTS ON COMPARING BABBEL (A PAID APP) TO SOME OF THE FREE LANGUAGE LEARNING APPS ON THE MARKET (NOT NAMING ANY NAMES) AND SHOWING HOW BABBEL WAS THE SUPERIOR PRODUCT BY SHOWING A NONSENSE CONVERSATION BETWEEN TWO APP USERS.
THE RESULTS ENDED UP BEING QUITE AMAZING, OUTPERFORMING EVERY OTHER CREATIVE WE WERE TESTING AT THE TIME AND EVEN OLDER BEST PERFORMERS, WHICH RESULTED IN DOZENS OF ITERATIONS OF THE SAME IDEA, FOCUSING ON REAL LIFE TOPICS LIKE TRAVEL, DATING, JOB INTERVIEWS, OFFICE PARTIES, ETC.
MISSION IMPOSSIBLE
MEETING THE PARENTS
SCARY STORY
OFFICE PARTY
FALSE FRIENDS
JOB INTERVIEW
CREDITS
RUBEN VILAS CREATIVE DIRECTION / CONCEPTS
DIANA TUR VIDEO PRODUCER / CONCEPTS
BRIAN ROSADO VIDEO PRODUCER / CONCEPTS
YONG ZHENG VIDEO PRODUCER / CONCEPTS
GARY RICHARDSON SCRIPTS / CONCEPTS