product explainer
2017
babbel
role: art direction + design + animation + sound design
babbel's marketing and creative teams came together to develop a new product explainer that would both feature babbel’s latest rebrand and focus on the language teachers behind the app.
the concept was to explain all the work that goes into the babbel lessons and also its authenticity, cementing the fact that the babbel lessons are made by people and not robots.
the goal was to use this creative both for organic and paid social and it was dubbed and edited for 7 different markets, including germany, brazil and the united kingdom.
character design
concept art
style frames
