ORANGEWORLD
YEAR 2020
CLIENT BABBEL (IN-HOUSE)
PRODUCTION AGENCY QUIRK
THE CONCEPT FOR THIS TV SPOT WAS TO CONVEY THE MESSAGE THAT BABBEL IS AN IMMERSIVE APP FOR LANGUAGE LEARNING.
THE GOAL WAS TO REPRESENT THAT IMMERSIVENESS IN AN EXAGGERATED WAY THAT SHOWED HOW WHEN THE USER USED BABBEL, THEY WOULD "ACTUALLY" GO INSIDE OF BABBEL, A FICTIONAL WORLD WHICH WE INTERNALLY DUBBED "ORANGEWORLD".
:60
:30
:15
STILLS
CREDITS
RUBEN VILAS ASSOCIATE CREATIVE DIRECTOR
AILEEN CALDERON EXECUTIVE CREATIVE DIRECTOR
QUIRK PRODUCTION AGENCY