LALO X BABBEL

YEAR 2024
CLIENT LALOBABBEL


LALO, THE BABY BRAND, REACHED OUT TO US TO DO A JOINT APRIL FOOL'S CAMPAIGN, WHERE WE HAD COMBINED FORCES AND MADE A LANGUAGE LESSON WHERE YOU WOULD LEARN HOW TO SPEAK BABY.

IT CONSISTED OF AN ORGANIC SOCIAL VIDEO WHICH WE FILMED IN-HOUSE WITH SOME CELEBRITY BABIES, AS WELL AS A CRM CAMPAIGN.

WE GOT SOME PRESS FROM IT, AS WELL AS A FUNNY SOCIAL MEDIA MOMENT FROM OUR NEW BESTIES.

CRM CAMPAIGN

LaloCollab_AprilFools_600_E1
LaloCollab_AprilFools_600_E2

PRESS

CNET

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ADWEEK

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CREDITS

RUBEN VILAS ASSOCIATE CREATIVE DIRECTOR / DIRECTOR
AILEEN CALDERON EXECUTIVE CREATIVE DIRECTOR
DIANA TUR ASSISTANT DIRECTOR
BRIAN ROSADO ASSISTANT DIRECTOR
GARY RICHARDSON SCRIPT/COPY

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© RUBENVILAS 2025

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