IT STARTS HERE

YEAR 2023
CLIENT BABBEL (IN-HOUSE)
PRODUCTION AGENCY SLIM CREATIVE

THE CONCEPT WAS TO CREATE A CREATIVE FOCUSED AROUND THE TAGLINE "IT STARTS HERE", TO CONVEY THAT LANGUAGE LEARNING STARTS AT BABBEL. WE ALSO WANTED TO TELL THE VIEWER THAT IT'S OK TO GIVE UP HOBBIES UNTIL THEY FIND THE ONE THAT MAKES THEM HAPPY.

THE GOAL WAS TO CREATE TWO DISTINCT CREATIVES FROM THE SAME SHOOT, ONE FOCUSED ON BRAND AND THE SECOND FOCUSED ON DTC AND PERFORMANCE, CALLED "START WITH BABBEL".

IN THIS PROJECT I ALSO HAD PRODUCER DUTIES.