babbel uncensored

2022
babbel
role: creative direction

babbel's creative team wanted to do a special project for april fool’s, so we decided to focus on a new (fake) version of our app called babbel uncensored. i wrote the script for this project, in which the idea was not so much to fool people but to just try to generate buzz for this video and a genuine laugh from the viewer and hopefully convert those viewers into costumers.

@babbel Don't tell our brand team #babbel ♬ original sound - Babbel
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