date

2026
babbel
role: creative direction

"the spanish date", the second of 4 ads developed for a six-month always-on campaign called "it starts today".

designed for top-of-funnel awareness, the creative explored a relatable part of learning a new language: how do you turn a mistake to your advantage when you don’t quite know how to get out of it?

this creative also producer multiple short ads focused on each of the people on the date

:30

chico

chica