poll ads

2024
babbel
role: creative direction / art direction

with our newly launched rebranding and as we dived deeper into testing different types of social ads, we decided to test new interactive poll ads (specifically on instagram), to have the potential client try to choose the correct answer, which would potentially persuade them to try out our app, in a fun way but also very product focused.

we embraced the strongest elements in our rebrand (bold colors and image cut-outs) to give the viewer something different from our regular ads.

butterfly

car

copa america / eurocup

peppers