BABBEL LIVE ORGANIC CONTENT
YEAR 2021 - 2022
CLIENT BABBEL (IN-HOUSE)
IN 2021 BABBEL LAUNCHED ITS NEW SERVICE BABBEL LIVE, A NEW ALTERNATIVE TO OUR CLASSIC LANGUAGE LEARNING APP, OFFERING ONLINE LANGUAGE CLASSES WITH REAL LANGUAGE TEACHERS.
THE CONCEPT WAS TO FOCUS ON HIRING A SPECIAL LANGUAGE TEACHER WHO ALSO HAD EXPERIENCE WITH SOCIAL MEDIA CONTENT OR ENTERTAINMENT, SO WE COULD PRESENT THESE NEW TEACHERS TO A WIDER AUDIENCE AS WELL AS PROMOTE OUR NEW SERVICE AND THOUGHT THE BEST WAY TO ACHIEVE THAT WAS THROUGH OUR ORGANIC CONTENT PLATFORMS, NAMELY YOUTUBE, INSTAGRAM AND TIKTOK.
THIS WAS ALSO A WAY FOR VIEWERS AND COSTUMERS TO VIEW OUR TEACHERS IN A NEW LIGHT AND PREVIEW WHAT A BABBEL LIVE CLASS COULD BE LIKE, SHOWING THEM AS FRIENDLY, APPROACHABLE, FUNNY AND TO CEMENT THEM AS THE REAL LANGUAGE EXPERTS THAT THEY ARE.
THE GOAL WAS TO CREATE OUR FIRST YOUTUBE SERIES IN THIS ECOSYSTEM CALLED "SPANISH WITH ESTEBAN", WHICH WAS AN IMMEDIATE SUCCESS AFTER IT WAS RELEASED. SO, WE FOCUSED ON DEVELOPING A CONSISTENT SERIES OF ORGANIC SOCIAL VIDEOS FOR INSTAGRAM AND TIKTOK, MOSTLY FOCUSED ON THE ENTERTAINING AND COMEDIC SIDE OF LANGUAGE LEARNING AND SOON ENOUGH WE WERE ABLE TO MAKE A FEW OF OUR VIDEOS GO VIRAL, WITH A FEW MILLION VIEWS ON TIKTOK.
AFTER THE SUCCESS OF THIS EXPERIMENT, OUR NEW GOAL WAS TO MOVE FORWARD WITH MORE SERIES FOCUSED ON OTHER LANGUAGES AND TEACHERS, WHICH MATERIALIZED AS "FRENCH WITH MALCOLM" AND "GERMAN WITH NOEL", 2 NEW SERIES DEVELOPED WITH THE SAME FORMULA, WITH EACH OF THE CONTENT CREATORS ALSO PRODUCING A CONSISTENT SERIES OF ORGANIC SOCIAL VIDEOS.
SPANISH WITH ESTEBAN
@babbel What's your favorite literal translation? 🤣 #spanish #spanishtiktok #babbel ♬ original sound - Babbel
@babbel A sandwich, a cake, or a slap. Which one are you choosing? #babbel #spanish ♬ original sound - Babbel
@babbel What’s your favorite Spanish expression? 🤔 #babbelusa #spanish ♬ original sound - Babbel
FRENCH WITH MALCOLM
@babbel What's your favorite literal translation? 🤣 #french #frenchiesoftiktok #babbel ♬ original sound - Babbel
@babbel To pronounce the S or not to pronounce it, that is the question 🍷 #french #frenchiesoftiktok #babbel ♬ original sound - Babbel
@babbel Did you know French has banned a list of English gaming worlds to preserve their language purity 😱 #learnfrench #frenchlanguage #babbel ♬ sonido original - Babbel
GERMAN WITH NOËL
@babbel Formula for German movie titles: Take an English movie title and change it to another English one. Oh, if "German" was always this easy … 😎 #german ♬ sonido original - Babbel
@babbel "I have party night and the sun shines!“ sounds like the soundtrack to our dreams. 🕺 #german #learngerman #babbel ♬ original sound - Babbel
@babbel Who said German can't be cute? #learnGerman #languages #bilingual #languageteacher ♬ original sound - Babbel
CROSSOVER CONTENT
@babbel German is making us question everything 😵💫 #learninglanguages #languagelearning #babbel ♬ original sound - Babbel
@babbel *Historic moment alert* Spanish, French and German finally agreed on something 😳
♬ original sound - Babbel
CREDITS
RUBEN VILAS ART DIRECTION / CREATIVE DIRECTION
DIANA TUR VIDEO PRODUCER / WRITER FOR "SPANISH WITH ESTEBAN"
ESTEBAN TOUMA HOST / WRITER FOR "SPANISH WITH ESTEBAN"
BRIAN ROSADO VIDEO PRODUCER / WRITER FOR "FRENCH WITH MALCOLM"
MALCOLM MASSEY HOST / WRITER FOR "FRENCH WITH MALCOLM"
LAURA DIAZ VIDEO PRODUCER / WRITER FOR "GERMAN WITH NOËL"
NOËL WOLF HOST / WRITER FOR "GERMAN WITH NOËL"