toast

2022
babbel + blink
role: art direction

for 2022 we wanted to get 2 tv creatives that would be part of the same creative campaign. the concept was to focus on how one wrong word could change the course of an entire conversation.

the goal was to portray language mistakes as something to be taken lightly and not something to be mocked, as mistakes are part of the language learning process and should be embraced, putting the viewer more at ease when considering investing in this product.

:60

:30

:15

stills