LANGUAGE FOR LIFE

YEAR 2020
CLIENT BABBEL (IN-HOUSE)
PRODUCTION AGENCY QUIRK

IN EARLY 2020, 1 MONTH BEFORE THE PANDEMIC, WE TRAVELED TO GUADALAJARA, MEXICO TO SHOOT OUR LATEST TV CREATIVE.

THE GOAL WAS TO SHOW THAT PEOPLE COULD PUT THEIR LANGUAGE LEARNING EFFORTS INTO ACTUALLY SPEAKING THE LANGUAGE OF THE COUNTRY THEY ARE VISITING OR INTEND TO VISIT. WE CHOSE MEXICAN SPANISH, SINCE IT IS THE MOST LEARNED LANGUAGE IN THE US WITH BABBEL.